Channel Management

Finding The Right Route To Market

Valutazioni:
( 10 )
48 pages
Lingua:
 English
This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an ongoing basis.
Questo e' un eBook Business
Abbonamento Business gratuito per i primi 30 giorni, poi $5.99/mese
 
Non ci sono pubblicità nel libro
Gli ultimi arrivi
Sull'Autore

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

Descrizione
Contenuto

  1. Introduction: distribution in a changing world 
  2. What is channel management? 
  3. Making it work 
  4. Channels in action 
  5. Refining the process 
  6. Ten steps to making channel management work 
  7. Glossary 

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis. It includes a review of:

1. The role of channel management as an foundation for successful marketing
2. Investigating and selecting the right mix from a range of possible channels
3. Managing and motivating down the line through the chain to ensure performance is maximised.