This book covers the wide spectrum of changes
in the Indian business landscape in the last two decades. The book captures the
structural transformation in the Indian economy after Globalisation.
The book traces the changes in the Indian business landscape in the last two decades. Globalisation has led to the dominance of services over agriculture and manufacturing. The government’s efforts to revive the manufacturing sector have not met with major success. The country has experienced a major transformation with the growth of information technology. Besides ramping up efforts to attract foreign investment, the government has also taken measures to spring-roll the growth of entrepreneurship. Path breaking reforms in the Companies Act have attracted attention of business community.
Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.