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A guide to Contemporary Data Driven Marketing

Using data to drive growth, customer engagement and ROMI

by Andrew Whalley
59
Language :  English
Implementing a Data-Driven Marketing strategy provides numerous benefits that can significantly enhance a company’s marketing effectiveness and customer relationships. This book shows you how.
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Content
Description
book.tabs.learning objectives
  1. What is Data-Driven Marketing?
  2. What are the Benefits of Data-Driven Marketing?
  3. Big Data
    1. What is Big Data
    2. What are the Types of Data?
    3. What are the Sources of Data?
  4. Challenges in Data-Driven Marketing
  5. Data-Driven Marketing; Some Examples and Cases
  6. Marketing Strategy Using Data
  7. Marketing Analytics in Data-Driven Marketing
  8. The Tech Stack & Frameworks for Data-Driven Approaches
  9. Getting Started with Data-Driven Marketing
    1. Share Data Across Different Channels
    2. Use Demographic Data to Plan Campaigns
    3. Personalise the Customer Journey
    4. Target Better with Predictive Analytics
    5. Deepen Audience Insights with Data Onboarding
    6. Summary

Despite data-driven marketing approaches being an established fundamental in contemporary marketing, many struggle with its complexity and nuances. This book covers the fundamentals of the approach, builds this into a coherent approach to strategy, highlights the tech stack, Apps and tools needed, providing detailed advice with examples, and combines these into a cohesive guide on where to start, and then progress, using data -driven approaches to drive profit and customer engagement.

After reading this book, readers will develop a detailed understanding of the role of data-driven marketing in contemporary business, its pivotal role in customer engagement, central point in delivering sustainable competitive advantage and incorporating it into marketing strategy. Readers will develop an understanding of the interrelation of the type of data, to the method of collection, with respect to legal and ethical issues, so that mutual trust between organisation and customers can deliver mutually beneficial relationships.
Readers will be equipped with the knowledge of how to approach the development and implementation of a data-driven strategy within the context of their own organisation
Readers will appreciate the barriers and benefits of a data-driven approach, crucially appreciating the fundamental role data plays and the ever evolving way it which it is used.

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About the Author
Andrew

Andrew Whalley

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