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Using PR Techniques in Employee Communications

An Abeceder Quotation Conversation

Michael Millward
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23m 15s
Langue:  English
Michael Millward and Janet Falk, an independent PR consultant in New York, discuss a quotation from baseball legend Babe Ruth about resilience and discover lessons for employee communications.
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Description

Janet Falk, a specialist public relations consultant in New York USA discusses with Michael Millward a Babe Ruth quotation that inspires her to never give up, never stop trying. Along the way Michael learns the techniques that PR consultants use to make a press release appeal to a journalist and discovers how these techniques can be used to improve management communications with their teams of employees.