The COVID 19 pandemic left, among others, a negative effect on organizations known as "the great resignation". This effect is the result of a crisis of meaning, along with other factors that had been brewing since before. Economic remuneration alone is no longer enough to retain new talent, as these people are not only looking for material comfort, but also to make a positive impact on the world through their work. How are companies preparing to meet this challenge? THE ESSENTIAL PURPOSE offers a solution: relating the person's life purpose with the organization's purpose.
About the Author
Santiago Mariño is a leadership consultant, working with individuals and organizations seeking to take their life or business to a higher purpose in sustainability and self-awareness. A certified executive coach for over 12 years, he has 20 years of previous practice in product development and marketing positions. His work focuses on clients' leadership skills through identifying and re-signifying their limiting beliefs and finding new meaning at work by discovering the relationship between the organization's purpose and their personal life purpose.