The Basics of Business Management – Vol II
Marketing, Logistics, Procurement and Law
Elly R. Twineyo Kamugisha is an economist and professional of business management. He has had a long career working in the private sector, donor projects, government, academia and civil society.
He was lecturer (Part time/ Full time) for over 10 years teaching and supervising s...
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The Basics of Business Management – Vol II is part of the two volumes of The Basics of Business Management book. This is a new approach of putting together material that covers all the major disciplines in business management in one book but in two volumes. It is aimed at both the students and the practitioners in the fields of business studies and economics who require a quick guide book. Vol II highlights the basics of marketing and international business, logistics management, procurement and disposal management and legal issues. To cover all the all the salient issues in business management, you should also read Vol. I. It discusses the distinction between leadership and management; the key aspects of financial management; and the key aspects in economics - micro and macroeconomics.
- The Marketing Environment
- The Marketing Mix
- Consumer Behaviour
- Market Segmentation
- Branding
- Services Management
- Relationship Marketing
- Industrial Marketing
- International Marketing
- Logistics Management
- Reverse Logistics
- International Logistics
- Procurement and Disposal Management
- Outsourcing
- e-Procurement
- Project Procurement
- Law of Contract
- Sale of Goods Act and Supply of Goods and Services Act
- Agency and Bailment
- Intellectual Property Rights
- Insurance