The Basics of Business Management – Vol II

Description

The Basics of Business Management – Vol II is part of the two volumes of The Basics of Business Management book. This is a new approach of putting together material that covers all the major disciplines in business management in one book but in two volumes. It is aimed at both the students and the practitioners in the fields of business studies and economics who require a quick guide book. Vol II highlights the basics of marketing and international business, logistics management, procurement and disposal management and legal issues. To cover all the all the salient issues in business management, you should also read Vol. I. It discusses the distinction between leadership and management; the key aspects of financial management; and the key aspects in economics - micro and macroeconomics.

Contenu

1. The Marketing Environment 
   
2. The Marketing Mix 
   
3. Consumer Behaviour 
   
4. Market Segmentation 
   
5. Branding 
   
6. Services Management 
   
7. Relationship Marketing 
   
8. Industrial Marketing 
   
9. International Marketing 
   
10. Logistics Management 
    
11. Reverse Logistics 
    
12. International Logistics 
    
13. Procurement and Disposal Management 
    
14. Outsourcing 
    
15. e-Procurement 
    
16. Project Procurement 
    
17. Law of Contract 
    
18. Sale of Goods Act and Supply of Goods and Services Act 
    
19. Agency and Bailment 
    
20. Intellectual Property Rights 
    
21. Insurance