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Presenting Confidence

How to Sell Your Ideas in 60 Seconds

Langue:  English
How do you get someone to be interested in what you are saying? This e-book provides a step-by-step process to create an engaging message that will help a person sell an idea, product or service.
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Do you think life would be easier if everyone you spoke to was interested in what you had to say and was looking for a way to help you?With the use of proven templates and ‘Value Based Communication’ this e-book provides a step-by-step process to create an engaging seven-point marketing message that will help you sell an idea, product or service in as little as sixty seconds. Ideal for business networking meetings.Boost your confidence with public speaking by using storytelling to link your enthusiasm to a concise ‘Value Proposition’ that will move your ideal client into committed action.

About the Author

With a background in engineering, process control and project management, Steve Dickinson was a corporate trainer for twenty years, He worked for several multinational companies as well as a project management systems company, where he increased the efficiency of over eighty businesses across Europe, USA, South America, Australia and Asia. For the last twelve years he has used principle-based psychological templates to guide people away from anxious feelings towards the freedom they need to be at ease with themselves, along with the power to be effective in all areas of their life.

  1. Author biography
  2. Introduction
    1. Tactics
    2. The next steps
  3. What do you want?
    1. The ‘What Next’ Visualisation
    2. Exercise: Create your future
    3. What do you want exactly?
    4. Objective setting exercise
  4. Hypnotic language patterns
    1. The Hypnotic Call to Action exercise:
  5. Confidence and credibility
    1. How to instantly change the way you feel
    2. The New Behaviour Generator
    3. Kinaesthetic Anchoring
    4. Exercise: What would you do if you knew you couldn’t fail?
  6. Body language and tonality
    1. Voice
    2. Breathing
    3. Annunciation
    4. Emphasis
    5. Resonance
  7. Value Proposition
    1. Customer identity questions
    2. How will your customer value your product or service?
    3. Exercise summary
  8. Success stories
    1. Exercise: Answer the: “So, what do you do?” question
  9. Seven-point marketing pitch
    1. Credibility
  10. Audio logo
    1. Exercise: Create an Audio Logo
  11. Final summary
    1. Relevance
    2. Credibility
    3. Product description
    4. Transformational benefits
  12. Final thoughts
    1. Next steps
  13. Author contact details
  • Appendix 1: Examples
  • Appendix 2: Fear and confidence
  • Appendix 3: The importance of familiarity
A propos de l'auteur

Steve Dickinson