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Keeping Your Reader Front of Mind

Write Easily And Efficiently By Focusing On Your Audience

Langue:  English
Keeping Your Reader Front of Mind helps you write quickly and confidently by putting your focus where it belongs (on the reader), focusing your ideas, and demystifying the writing process.
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Whether we write quarterly reports, team emails, or advertising copy, all writers know the fear of the blank page. Keeping Your Reader Front of Mind gives you a system that alleviates this fear by putting the focus where it belongs, on the reader. It demonstrates how your writing is informed by why and for whom you are writing, offers an easy-to-use system for focusing your ideas, and uses an analogy between clearing out a wardrobe and writing to demystify the writing process. The aim is to help you quickly and easily write the text your readers need to read.

About the Author

Published author and expert writing coach, Jennifer Diann Jones has been helping people become happier, more productive writers since 2001. She trained to teach writing during her PhD at the University of California at Davis. She has taught at universities in the US and the UK, and now she coaches consultants, coaches, and healers to write their credibility-building books. Her book, There's a Book in Every Expert (that's you!), came out to rave reviews in 2020. When she's not talking about writing, she can often be found researching and writing about Victorian medicine and popular culture.

  • About the author
  • Introduction: Answering your reader’s question: What’s in it for me?
  1. Prewriting Questions
    1. Why are you writing what you’re writing?
    2. Who is my reader?
    3. Exercise – Chapter 1
  2. Make a Plan
    1. What is your point?
    2. What questions will your reader have about your point?
    3. Exercise – Chapter 2
  3. Writing and Wardrobes
    1. Embrace the messy first draft
    2. Sort the mess
    3. Organise and polish
    4. Exercise – Chapter 3: Writing
    5. Exercise – Chapter 3: Proofreading
  • Conclusion
  • Table of Figures
  • References
  • Endnotes
A propos de l'auteur

Jennifer Jones