In the book Gamification in Business, An Coppens aims to give you a flavour of what gamification is and where it can be applied as well as where it isn’t useful and better not deployed.
The book covers the benefits and downsides of gamification. It addresses the need to ensure your gamification design hits the right note with your target audience. An also included a number of examples of gamification campaigns which won awards at events in 2014 and examples by business area.
The aim of the book is to give the reader an overview of what is possible, what to watch out for and enough information to start deciding whether gamification as a strategy for you business or project is indeed one you want to pursue.
