Michael Murdoch valued being able to participate in the Goldman Sachs 10,000 small businesses programme. Here he discusses with Michael Millward a question posed by a lecturer at residential at Oxford university.Listening to entrepreneurs discuss the challenges of managing customer expectations provides lessons for everyone who feels under pressure to say yes whenever they are asked to do more work.They discuss the benefits of project management, the importance of everyone understanding what is and isn’t possible within the restrictions of the project.
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