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Professional eBook

Business Briefs

Business Theory Made Simple

by Coleman Patterson
(13 ratings )
76
Language :  English
This book is a collection of 500-word essays on a variety of business and management topics and is a companion to "Management Briefs: Management and Leadership Theory Made Simple.
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Description
Preface
Content

This book is a collection of 500-word essays on a variety of business and management topics and is a companion to "Management Briefs: Management and Leadership Theory Made Simple." The essays present business and management theory in a clear, concise, and useful manner. Using a variety of examples and references to movies, books, and everyday experiences, readers can quickly gain insight into fundamental and advanced business principles. This volume would benefit students in a variety of business and management courses as well as working professionals.

This book is a collection of practical writings on business and management topics and is a companion to “Management Briefs: Management and Leadership Theory Made Simple.”

These writings originally appeared in the business section of the local newspaper in Abilene, Texas, U.S.A. Using examples from movies, books, sports, and everyday experiences, they are designed to introduce readers to a variety of business topics in a concise, fun, and interesting manner. This volume should be useful to professional and aspiring managers as well as to students of management and business.

Some of the examples mentioned in the writings are specific to an American audience and refer to specific events or times of the year (e.g., sports championships, Christmas shopping, etc.), but were included because of their larger underlying lessons. The original titles and publication dates of the articles appear in the appendix at the end of the book.

  1. Change
    1. Skill Development
    2. Information Technology
    3. Creative Destruction
    4. Continuous and Discontinuous Change
  2. Decision-Making
    1. Legal and Ethical Decisions
    2. Brainstorming
    3. Divergent Thinking
    4. Normative Decision Model
    5. Diagnosing Performance Problems
    6. Escalation of Commitment
  3. Electronic Commerce
    1. Websites
    2. Globalization
    3. Location
    4. Catalogs
  4. Marketing
    1. Marketing Mix
    2. Consumers
    3. Integrated Marketing Communication
    4. Global Markets
    5. Social Identity Theory
    6. Observation Research
  5. Organization Theory
    1. Purpose and Mission
    2. Workers and Owners
    3. Bureaucracy
    4. Maslow’s Need Hierarchy
    5. Inertia
    6. Management by Wandering Around
    7. Management Skills: Social
    8. Management Skills: Communication
    9. Organizational Commitment
    10. Job Satisfaction
    11. Parkinson’s Law
    12. Global
    13. Business Start-Up Options
  6. Personal Finance
    1. Compound Interest
    2. Debt Financing
  7. Quantitative Methods
    1. Modeling
    2. Statistics
    3. Probability and Decision Making
    4. Levels of Data
    5. Regression Analysis
    6. Spreadsheets
  8. Strategy
    1. SWOT
    2. Luxury versus Necessity
    3. Unique Selling Proposition: Differentiation
    4. Unique Selling Proposition: Monopolistic Competition
  9. Appendix
    1. Original Titles and Dates of Publication in Abilene Reporter-News Newspaper
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About the Author

Coleman Patterson

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