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12 Steps to Social Media Success

Langue:  English
Social media has revolutionised communication, collaboration and work. This book’s 12 steps to success will help professionals get the most from social media for learning, networking and engaging.
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Social media has revolutionised communication, collaboration and work. This book explains why understanding and using social media networks is so important for individuals and organisations alike. The authors explain the benefits of professional social media use and help readers to understand how to use social media networks to their best effect for learning, networking and engaging. Their 12 steps to social media success will help professionals to use social media effectively for themselves and their organisations, whilst also managing potential risks.

About authors

Gemma is an experienced HR Director, a Chartered Fellow of the CIPD, and a regular speaker and writer on a variety of HR topics including employee engagement, flexible working, wellbeing and social media.

Gemma co-founded The Work Consultancy where she focuses on policy development, content creation, wellbeing and training. Prior to The Work Consultancy, Gemma held a variety of senior HR roles including leading significant organisational change projects and HR transformation. Gemma is a qualified mediator and coach.

Gemma describes her HR philosophy as being all “about doing good people stuff.” She is an award-winning blogger and regularly writes for a variety of HR publications. Along with Tim Scott, Gemma is the co-author of several books on HR and social media, including the ‘Putting Social Media to Work’ series.

A qualified Personal Trainer and wellbeing coach, Gemma also writes a fitness blog and has published a book on weight loss.

Gemma also lectures at Liverpool John Moores University.

Tim is an HR professional and Chartered Fellow of the CIPD with almost twenty years of generalist experience in roles across the private, public and voluntary sectors.

A self-confessed social media convert, Tim is active on Twitter (as @TimScottHR), blogs at and for a number of other sites and contributed chapters to both volumes of the best-selling “Humane, Resourced” series.

Tim is currently Head of People & Organisational Development for Brook, the UK’s leading provider of sexual health services and advice for young people. Prior to joining Brook in August 2013, Tim was HR Manager at the Liverpool City Region Local Enterprise Partnership. Throughout his career he has worked effectively with senior management teams, developed people-focused HR teams and designed and implemented business-appropriate people practices, often in organisations which previously had little or no dedicated HR leadership. He says his career aim is simply “to make things better” wherever he is working.

  • Introduction
  • Just what is social media (and why you should care)
  1. Step 1 – Have a plan
  2. Step 2 – Create your personal policy
  3. Step 3 – Decide on your message and audience
  4. Step 4 – Get your image right
  5. Step 5 – Write your elevator pitch
  6. Step 6 – Play to your strengths
  7. Step 7 – Pick your platforms
  8. Step 8 – Connect and engage
  9. Step 9 – Share often
  10. Step 10 – Use tools
  11. Step 11 – Dive in – and be authentically you
  12. Step 12 – Stay safe
  • Myth Busting
  • And finally
  • Glossary
À propos des auteurs

Gemma Dale