Strategies of Multinational Corporations can decide their long term sustainability in foreign markets. The digital era calls for strategies that are in greater alignment with customer needs and comply with regulations of the host country. There is a greater need for multinational corporations to embrace digital marketing strategies, garner consumer mind share and tilt the business ecosystem in their favor. The policies of the host country governments enable a multinational corporation to fuel its expansion plans. The expectations of local communities have to be managed well by multinationals.
About the author
Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organizations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience in areas like Research & Development, Technical Services, Quality Assurance, Strategic Sourcing, Performance Management, and Project Management during his stint in the corporate world.
Venkatesh’s commitment and passion for teaching has made him popular among students. His industry experience has not only added value to his classroom delivery but has also enabled students to seek counseling guidance and placement assistance from him. Venkatesh is adept at teaching subjects in the domains of marketing, human resources, and general management. He has delivered keynote presentations at conferences/ seminars to audiences both large and small.