Social Media for Lead Gen: The Science That Works is a deep examination of the effective thinking, communication and mindset necessary to achieve tangible commercial success on social media. In this Intermediate-level book, readers will learn how best to devise a plan that actually works on today’s fast-moving digital platforms.At its core are two principles: the importance of authenticity; and how to identify, capitalise on and amplify the things that will help you make better decisions when it comes to social media marketing.
About the Author
Kunal Pattany has more than a decade’s digital marketing experience in the UK, Middle East and South Africa. Recognised by Google with the Spirit of Google Squared Award, his passion for digital stretches into voluntary work for the Diwali in London Committee. A former NS&I, KPMG and Kantar marketer, Kunal now owns digital marketing agency Digital Human. He has also helped to launch Google Guru, a digital education programme working with digital leaders and graduates in large companies to ensure they able to educate, collaborate and engage with their teams, CEOs and CTOs.