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Public Relations for Tricky Situations

Tricks and Techniques to Protect and Enhance your Reputation

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Language:  English
Have you got a public relations problem, or can you sense one looming? This book will show you how to fix it, or, better still... Stop it happening in the first place.
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Description
Content
book.tabs.learning objectives

A good reputation is critical for doing well in the world.

People avoid anything that smells of failure, but love to be associated with success.

Which is where public relations comes in. Making the most of the positives and knowing how to handle the negatives can ensure your image shines, whether as a company, an organisation, or an individual.

Public Relations for Tricky Situations will help you understand how to build a strong reputation and protect it when the going gets tough, even in the blazing fires of an unfolding crisis.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

  1. The Best Public Relations Disasters
  2. Coming Back From Catastrophe
  3. The Message
  4. Press Releases
  5. How To Be Interviewed (Or Not)
  6. Crisis Communications Plans and Preparations
  7. Crisis Strikes
  8. Dirty Tricks

Examine different methods of communication during a crisis Recognize the value of being proactive and transparent when facing public relations challenges

About the Author
Simon

Simon Hall