The new edition of this guidebook provides the ways of systematic defining and solving business problems innovatively and it makes designers to adapt the various TRIZ (Theory of Inventive Problem Solving) applications to their business (or product) development. The main aim of the guidebook is to provide a 3-step systematic problem solving process. It contains a detailed step-by-step process highlighting the various TRIZ tools that may be used to define, solve, and evaluate various business design problems.
Dr. Song-Kyoo (Amang) Kim has been an Associate Professor of various universities in the UAE. Prior to join in the Gulf regions, he was the core faculty member of Asian Institute of Management who taught Technology, Innovation and Operations topics. Before joining the academe, he had been a Technical Manager of mobile communication division at Samsung Electronics for over 10 years and mainly dealt with technology management in IT industries.