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Audio Learning

Expert Talk: Weight Watcher's Rebrand to WW

0 Arvioinnit
31m 3s
Language:  English
Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW.
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Description

Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW. We will discuss why Weight Watchers decided to rebrand and if it was a success. This is an episode for any founder or marketer who want to learn more about branding and naming.

About the Author

Upright Brand

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping organizations develop their strategy, story, and plan. He is based in Brooklyn, NY and works internationally.