Categories Corporate
Audio Learning

Business Digitalization

Questions to Ask Before Starting your Digital Transformation

18m 27s
Language:  English
Learn how your relationships with data, customers, competition, value, and innovation change in the digital space. Learn the top four questions you must ask before getting started.
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Description

In this Audio Learning, Jennifer McFarland explains how your relationships with data, customers, competition, value, and innovation change in the digital space. She'll tell you which four questions you must ask before getting started. You'll also learn about two books that inspired her: 'Marketing Rebellion' of Mark Schaefer and 'The Digital Transformation Playbook' of David Rogers.

About the Author

Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize their goals quicker while saving time and money.

About the Author
Jennifer

Jennifer McFarland