Empathy is the ability to empathize with the situation of others, their thinking, their judgment, their emotions. You are able to feel prejudice the same as anyone else. It is essential that you observe, listen and ask questions without prejudice. It does not matter whether this takes place in a dialogue or in a large-scale investigation. What you hear and see, what you see in the statistics should enable you to know what other people experience and what emotions they feel about it.
Empathy in business will eventually lead to higher customer loyalty and brand loyalty. It contributes to the success of you as a manager or a salesperson and to the organization you represent.
About the Author
Wim Vlekken (1950) was working in marketing communications and sales before he retired in 2015. In addition to his career at industrial and software companies, he was a teacher of marketing and communication at a school for graphic techniques and communication during19 years. Writing advertising copy, media articles and books has been a regular part of his daily work since the 1960s.