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categorías corporativa
Libro Electrónico de ámbito Profesional

Principles of strategic management

por Manmohan Joshi
(34 calificaciones )
2 Valoraciones
80
Idioma :  English
This book outlines the principles of strategic management – which are of immense importance in today’s complex business world - and will be useful to the students and practitioners of management.
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The strategic dimension of management has grown in importance over the last several decades, largely due to the increasing complexity of modern business organisations. It is therefore not a dimension which any contemporary manager or administrator can afford to ignore. In order to examine how today’s situation has arisen – with the emphasis being placed on strategic management – we must look back to the ‘roots’ of management thinking with regard to management as an integrated activity, and the various elements or functions of which it is composed. This book provides an insight into the principles of strategic management, and will be useful to the students and practitioners of management.

  1. The Process Of Management 
    1. Introduction 
    2. The Process Of Management 
    3. Fayol’s Elements Of Management 
    4. Contemporary Views On Management Functions 
    5. Planning In Management 
    6. Strategic, Tactical And Operational Planning 
  2. Meaning And Nature Of Strategic Management 
    1. Introduction 
    2. Definition 
    3. Need For Strategic Management 
    4. The Theorists And Their Theories 
  3. History And Relevance Of Strategic Management 
    1. Introduction 
    2. History Of Implementation 
    3. Strategic Planning 
    4. The Strategic Manager 
    5. Why Strategies Fail? 
  4. Corporate Objectives And Planning 
    1. Introduction 
    2. Corporate Planning 
    3. Corporate Objectives 
    4. Policies 
    5. Ethics In Business 
    6. Social Responsibility 
    7. Overview Of Corporate Planning 
    8. Factors In Corporate Planning 
  5. The Anatomy Of Implementation 
    1. Introduction 
    2. Strategy Implementation With Operating Plans 
    3. Setting The Stage 
    4. Setting The Right Priorities And Objectives 
    5. SWOT Analysis 
  6. Tracking Strategy Implementation 
    1. Introduction 
    2. Issues Involved 
    3. Complex Systems 
    4. Measurement Of Performance 
    5. Development Of Measurement Package 
  7. Implementing Strategy 
    1. Introduction 
    2. The Planning Group 
    3. Planning Group Working Sessions 
    4. Sponsor Approval And Plan Implementation Launch 
    5. Implementing The Operating Plan 
  8. Multi-Businesses 
    1. Introduction 
    2. The Corporate ‘Gap’ 
    3. Entrepreneurial Activity And Corporate Planning 
    4. Business Planning 
    5. How Should Multi-Businesses Compete? 
    6. The Corporate Centre 
    7. The Board 
    8. Integration Of Business Units 
    9. The Global Business 
    10. Strategic Alliances 
    11. Selecting Partners 
    12. Making Strategic Alliances Work 
    13. Alternate Corporate Strategies 
    14. The Final Stages 
  9. Small Businesses 
    1. Introduction 
    2. Entrepreneurs 
    3. Planning And Strategic Management In Small Firms 
    4. The Nature Of Strategic Management In Small Firms 
  10. E-Business 
    1. The Growth Of E-Business 
    2. Issues For New E-Business 
    3. Consolidation 
    4. Operational Efficiency 
    5. E-Business Strategies For Established Firms 
    6. Strategy Process And E-Business 
    7. Value Chain Analysis 
William P Kittredge, PhD
A very good basic strategic management text suitable for executive education and graduate master's programs.
oketch Michael sule
Very creative and purposeful.
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Manmohan

Manmohan Joshi

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