Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.
Descripción
Prefacio
Contenido
Opiniones
Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.
- Introduction
- From Concept to Company
- The Business Case
- How Big?
- Who is your audience?
- Odds of failing
- Have you got what it takes?
- You can be a millionaire!
- Making it Happen
- Communicating Your Idea
- Telling Your Story
- The Executive Summary
- Investor Presentations
- Next Steps
- Product or Service
- What are you selling?
- How much is it?
- Intellectual Property
- What is your unique advantage?
- Will someone steal my idea?
- Keeping it secret
- Trademarks, Copyright and Industrial Designs
- Do you really own it?
- Market Need
- Who needs it?
- Market Scope
- How big is the market?
- Sizing the Market – An Example
- Does Size Matter?
- Where’s the Market?
- Forecasting Sales
- Distribution
- How will your product get to market?
- How will customers know about it?
- Competition
- Who will eat your lunch?
- What about timing?
- The Team
- Who’s on Board?
- Financial
- What are the numbers?
- How many years out?
- The hockey stick forecast
- Investment returns
- Risks
- What’s the biggest risk?
- Business Plan
- What needs to be done?
- Business Model
- Business Model Canvas
- Information Sources
- Business Evolution
- Selling Out or Building Out
- What’s your Exit Strategy?
- Why worry about it?
- Final Thoughts
- Endnotes
- Additional References
A very good book. Must read for wish-to-be-entrepreneur :)
Very good book for those who are business minded. Having a business caase is a very wise move that we should consider to weigh options and possibilities. This is a great guide.