Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland Business School in New Zealand. He is also the director of an e-learning firm Featherlight Enterprises, the Editor of New Zealand Journal of Research on Europe and
This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Summary boxes, online tools, exercises, mini-case studies, videos, and review questions support the learning process.