In Focus: What Does it Mean to be Likable?

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18m 20s
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 en
Dave Kerpen is a Serial Entrepreneur, a New York Times Best-Selling Author, a Global Keynote Speaker and the Chairman of Likeable Media.
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Dave Kerpen has a very wide range of business interests, but there is strong theme of social connection throughout all of them. Since the start of the COVID-19 pandemic, various online services have become lifelines for people, not to mention the role that social media has played in influencing opinions, politics, health, and self image. Here Dave explains what he thinks companies should be doing to use their online presence as a force for good. And is there a danger that social media marketing begins to blur the line between the clearly defined world of advertising and the personal networks that we all place our trust in?