Expert Talk: Building a Better Business Case

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 English
This Expert Talk looks at the construction of effective business cases, their purpose, how they look and how to write them.
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Sobre el autor

Dr Sue Greener currently works at the Brighton Business School, University of Brighton and as a Doctoral Supervisor at the Universities of Brighton and Liverpool (Laureate Online). Sue conducts research in the fields of online learning, Human Resource Development and Research Methodology. S...

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This Expert Talk on Building a Better Business Case reviews the purposes of developing business cases; it takes the listener through the main stages of stakeholder analysis, need identification and analysis, researching and evaluating options and producing a clear, brief and meaningful proposal.