Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize t
Jen describes how business leaders can adjust their tech mindset, resulting in cost savings and increased tech ownership. You’ll also learn how your tech mindset is like buying a burrito at 7-11. Once you and your organization begin to analyze and evaluate — understand — how technology supports your business, plan, budget, prioritize and implement new strategies to enable growth. Too often, CFOs, tech strategists, service providers, and IT departments are the last to learn about a new initiative. Involve your tech people early in the process to get the best results.