In a traditional three-bid process, salespeople often feel reduced to a number on a spreadsheet. But price is rarely the only deciding factor. Buyers weigh reliability, risk, trust, and confidence in their chosen partner. This classroom explores the dynamics behind competitive bidding and equips you with practical strategies to stand out. You’ll learn how to create a meaningful value wedge, build relationships with internal champions, connect with both buyers and users, and position your company as the preferred partner — even before the next RFP is written. Walk away with tools you can apply immediately.
About the Expert
Aaron Jacobs is a seasoned sales, leadership, and customer service trainer. As the founder of Scorecard Sales and creator of the Scorecard app, Aaron helps salespeople refine their processes, boost productivity, and achieve outstanding results. His training methods are practical, straightforward, and designed to be accessible to everyone. With a deep passion for both business and teaching, Aaron has spent his career training, coaching, managing, and mentoring professionals across diverse industries.
When he’s not leading webinars or working with clients, Aaron enjoys horticulture and is actively involved in community service.
