Categories About Us
Professional eBook

Using Stories in Presentations

43
Language :  English
Learn about the power of storytelling and how and why our brain likes hearing stories.
Professional Plus subscription free for the first 30 days, then $6.99/mo
Description
Content
book.tabs.learning objectives

Telling stories is a compelling way of presenting because audiences can relate to them. Stories have a unique power to entertain, inform and teach in a way that everybody enjoys. Learn about the power of storytelling and how and why our brain likes hearing stories. Consider the formula of a good story and how to choose the right one for your different audiences. Write and tell a great brand story if you are a business. Importantly learn how to tell a good story and add to its’ impact by illustrating it.

About the author

Sandy Leong is an international speaker, with a particular interest in the power of storytelling. She speaks to a diverse range of audiences including, Historical Societies, U3A’s, The Arts Society, WI’s and many others. She is a sought-after speaker at conferences and also an after-dinner speaker. Sandy spends a lot of her time delivering talks on board cruise ships, sailing to some wonderful destinations around the world. She is also a well-respected trainer passionate about teaching others to become successful speakers.

  • Introduction
  • About the Author
  1. Using stories in presentations
  2. The power of storytelling
  3. The formula of a good story
  4. Different stories for different purposes
  5. Telling brand stories
  6. How to tell a good story
  7. Illustrating your story
  • Conclusion

Explain how storytelling can enhance a presentation by capturing the audience’s interest and making messages memorable. Analyze the structures of effective stories and apply them to presentations to help communicate ideas clearly. Describe techniques to create different types of stories that align with presentation goals or audience needs. Illustrate how using visuals alongside storytelling in presentations can increase engagement and retention of information. Assess how incorporating brand stories in presentations can create emotional connections with audiences and reinforce the brand’s message.

About the Author
Sandy

Sandy Leong