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Unseen

The Hidden Value of Inclusive Marketing

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Language :  English
Unseen: The Hidden Value of Inclusive Marketing is a digital resource designed to help you reimagine your one size fits all marketing approach and consider the untapped power of inclusive marketing.
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Description
Content
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Unseen: The Hidden Value of Inclusive Marketing is your passport to a marketing revolution. Say goodbye to one-size-fits-all strategies and embrace the untapped power of inclusivity. This concise guide is a rich resource, brimming with tools, case studies, and invaluable insights. Learn the secrets to identifying diverse, unseen audiences and forge authentic connections. Infuse these insights into your campaigns, crafting compelling narratives that resonate and drive substantial business growth.

About the Expert

The author is a transformational marketing executive with nearly 15 years of experience working at the intersections of culture, diversity, equity and inclusion (DE and I) and marketing supporting global brands like the Super Bowl Champion LA, Rams, Meta, and PUMA North America, where she recently helped launch their first-ever Brand Heat and Culture department.

A speaker, host and author, she has been regularly featured in trade publications and has been tapped by Adweek, Cannes Film Festival, Creative Ladder, the Association of National Advertisers, as a thought leader in inclusive marketing.

  • About the Author
  • Introduction
  1. Seeing the Unseen
  2. It’s Just Marketing, Right?
    1. Inclusive Marketing—One Size Does Not Fit All
  3. Understanding Inclusive Marketing
    1. Case Studies in Inclusive Marketing
  4. Mastering the 3CS of Inclusive Marketing
    1. Creating Meaningful Connection
    2. Engaging the Community
    3. The Importance of Consistency
  5. The Gift of Sight—Seeing the Unseen
  • References

Recognize the value of inclusive marketing. Analyze real-world case studies. Master the 3Cs of inclusive marketing—connection, community engagement, and consistency. Develop the ability to see overlooked opportunities in marketing.

About the Author

DaLeyna Adkinson