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Thoughtful Persuasion

How to Achieve Buy-In with an Attractive Message & Approach

Language:  English
An innovative and empowering way to look at persuading others to achieve a goal, including different ways of preparing and communicating a message, request of proposal.
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It’s a well-known fact that everyone is in sales. Whether ‘sales’ is in someone’s job description or not, they constantly need to persuade others to take action or at least consider another angle. Those who dislike thinking of themselves as selling something have the greatest challenge with persuasion.This book tackles a very specific aspect of persuasion: preparing the pitch or presentation, or simply doing some deep thinking and planning before an important conversation.After reading this book, the reader will feel empowered and inspired to try the new techniques, and could even be excited about persuading others about their passion or ideas.

About the Author

Mindy Gibbins-Klein MBA FRSA FPSA is an International Speaker and Coach who turns experts into thought leaders and published authors. Mindy has authored and co-authored 13 books and her clients have written and published over 1000 books. A native New Yorker, Mindy currently resides in the UK where she runs The Book Midwife® book coaching brand and The Thoughtful Leader consultancy.Over the past 25 years, she has presented to and coached over 50,000 business executives and entrepreneurs in 18 countries. Her TEDx talk “Sometimes You Need to Change Yourself to Be Yourself” has nearly one million views!

  • About the Author
  • Introduction
  1. The Problem With Sales
    1. We have all been on the receiving end of bad sales techniques
    2. You can’t afford to behave like that
    3. Here’s how to do it well
  2. Persuasion Defined
    1. Persuasion is exactly what you think
    2. What persuasion is not
  3. Prepare Yourself, Before Preparing the Pitch
    1. As they say, ‘fail to plan and you plan to fail’
  4. The Essential Elements of a Good Pitch
    1. Build trust
    2. Be thoughtful about the length and tone of your pitch
    3. Listen, like your life depends on it
  5. Be Realistic About Objectives
    1. What you want and what they want
    2. You win and they win
  6. Be Flexible With Your Approach
    1. Know which approaches suit you best
    2. Be prepared to change your approach
  7. Get Better at Thinking on the Spot
    1. Time for time out
    2. It’s usually not life or death
  8. Teaching Others to Be Thoughtful Persuaders
    1. Inclusion is not just a nice idea
    2. The secret benefit of including others in this
  • Endnotes
About the Author

Mindy Gibbins-Klein