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The WRTI Book of Practical Inventing

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Language:  English
This book is intended to be a practical guide to all those inventors, actual or would-be, those who have yet to take their first real steps toward making their new product come true.
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This book is intended to be a practical guide to all those inventors, actual or would-be, those who have yet to take their first real steps toward making their new product or service dreams come true. The Wessex Round Table of Inventors (WRTI) is an inventors club based at Southampton Solent University. It exists as a mutual forum to help like-minded individuals with their inventions. This book contains articles from several of its experienced members plus other selected expert contributors. The book tries to cover the entire spectrum of the new product development or inventing cycle, from the encouragement of the earliest thoughts and ideas, through the development and prototyping phases, covering protection of your intellectual property to raising investment funding in order to make the dreams become reality – and goes right through to selling the resulting invention and bringing it to market successfully. Inventing is rarely as easy a process as many people believe – we hope that you find this book interesting and useful.

  1. Developing Ideas – the thinking process
  2. Validating the business potential – will it sell?
  3. Searching – for prior art & conducting research
  4. Protecting Ideas & Intellectual Property – the foundations of success
  5. Business Planning – planning the commercialisation of your ideas
  6. Raising funds – obtaining the money to make it all happen
  7. Making Prototypes – an activity which feeds back into improved design
  8. Independent Testing of Prototypes – Crucial test results to show to investors
  9. Bringing Inventions to Market – Doing it alone, manufacturing, JVs, franchising
  10. Bringing Inventions to Market – Licensing
  11. CE Marking – ensuring your design conforms to standards & is manufacturable
  12. Marketing Communications & Publicity – Why? To whom? How?
  13. Sales
  14. Knowing when to let go – achieving your life’s goals
  15. Further Reading
  16. Acknowledgements of Contributing Authors
About the Author

Alan Finn

Alan Finn developed a career in electrical and electronic engineering management, after several years at sea in the RN submarine service, followed by spells as a general manager and in international B2B marketing management for multinational engineering companies such as Honeywell and Schlumberger. He trained in engineering (I Eng) and then in marketing in blue-chip companies, gaining a post-graduate diploma in marketing and an MBA degree, specialising in strategic B2B marketing, to become a Chartered Marketer. Over the last fourteen years, Alan has developed FINNbiz Consultants as a Fellow of the Institution of Engineering and Technology, a Fellow of the Institute of Measurement and Control, a Fellow of the Energy Institute and as an Associate Member of the Institution of Nuclear Engineers. A Fellow of the Chartered Institute of Marketing (CIM) and a Fellow of the Institute of Direct and Digital Marketing, Alan Finn is a Fellow of the Chartered Management Institute (CMI), holding also the CMI’s certificate in Management Coaching and Mentoring (QCF) at level 5 and Alan is a Fellow of the Institute of Consulting (IC) and has been awarded the IC’s ultimate accolade as a Certified Management Consultant and is registered in the IC’s directory as a consultant – (see:

Alan Finn and FINNbiz Consultants provide marketing and management consultancy, coaching, mentoring, training and support to business-to-business, industrial and commercial clients in many aspects of running, developing and managing a business, specialising in business planning, sustaining growth and continuous improvement, marketing and business development, including new market entry, innovation, embedding a culture of innovation and new product or service development. He is a published author on the subjects of management and marketing :see: The WRTI Book of Practical Inventing & “MBA in a Week” (published by Hodder & Stoughton 2016) at