Peter Rose is a British writer, PR and Marketing specialist who has spent most of his career working in Business to Business (B2B) communications, in-house and in agencies.
After an initial grounding in writing, courtesy of a London magazine publisher, Rose joined a major UK engineering grou
Globally, there are more than print 600,000 magazines in circulation and countless more on-line publications, blogs and forums. They are all hungry for material. This e-book will ensure that it is YOUR press release that provides the material these websites and magazines need.
The Upside Down Guide to Writing for the Press will help you understand:
This book may not turn you into an award-winning journalist. But, follow its rules and it will help achieve better and more extensive coverage for your press releases.