Categories About Us
Professional eBook

The Impact of Technological Change on Creativity

Harnessing the Creativity of Professional People

1 review
0
Language :  English
Undoubtedly, the businesses of the immediate future will all be digital. How will this affect the concepts of creativity, innovation and usability?
Professional Plus subscription free for the first 30 days, then $6.99/mo
Content
Reviews

Undoubtedly, the businesses of the immediate future will all be digital. How will this affect the concepts of creativity, innovation and usability? That is a good question, as famous interviewees often say. I am sure that creativity will continue to mean the same thing in the future, even though the relentless pace of technological change will force more and more people to adopt a creative attitude to survive and flourish in business. We will have to learn to be creative to adapt to change. And we will have to learn to live with risky ideas to adapt to the vortex of technological change and the maelstrom of the new, ever-changing business world.

For this growth in creative attitude, everything is working in favour of people, because many companies have already become aware of the need to be creative and hence encourage greater creativity among their staff. Corporate culture is no longer analogical, and new company offices are already being designed with creative criteria in mind. Examples are spaces for relaxation and conviviality, i.e. playful environments that favour the exchange of ideas and creativity.

Another phenomenon affecting creativity in the digital world is the ability to hire and use creative talent in a digital world without barriers. Call centres are not the only external service providers because currently talent and innovation are also better and cheaper to source externally than from within the company. So-called Open Innovation is making waves not only in the world of communication and advertising where it all began, because many technology companies are already looking to these talent platforms for solutions to all kinds of problems. Remote solutions range from advertising to scientific research in pharmaceutical companies, an example being the North American Big Pharma company Eli Lilly, producer of world-famous drugs such as Prozac or Cialis.

It is a matter of harnessing the creativity of millions of professional people, whether anonymous or not, who accept the challenge of working in a contest on any proposed matter from their homes. The company offering the contest posts a requirement on the platform and offers a certain level of remuneration to the winner. From that moment on, it begins to receive proposals from the farthest corners of the globe, which often exceed all expectations. This is because the creativity that flows in the network is infinite, and good proof of this are the thousands of spectacular videos that are being posted on YouTube every day. The amount of information we receive daily and the proliferation of excellent examples of creativity online mean that there is no end to the amount of information we receive daily. In addition, all this is a good stimulus to help us have a creative mind.

If you want to find out more about this topic, please follow this link.

This article makes a great point about how digitalization is reshaping creativity and innovation in business. The rise of open innovation and global talent sourcing is exciting, and it's true that companies are embracing creativity more than ever. But I wonder—does relying on crowdsourced ideas risk devaluing creative work or prioritizing quick fixes over deep innovation? Still, the overall argument is compelling and highlights the limitless potential of creativity in the digital age.
More reviews
About the Author
Agustín

Agustín Medina Fernández