AI is changing how we work. It helps us analyze information, develop ideas, prepare presentations, and produce high-quality work faster than ever. But as access to knowledge and powerful tools becomes easier, an important question emerges: What makes people trust you, remember you, and think of you when an important project, problem, or opportunity comes up?
In this session, you will discover what creates the human advantage in the age of AI and why it matters for your professional reputation. You will learn practical strategies to become known for the value you bring, strengthen how others perceive you, and build a reputation that helps you increase your impact in the organization.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker, and coach for more than 20 years. She also teaches at the University of Basel and is the author of several renowned books.
In her work, she helps leaders and teams build a strong reputation and become known for the value they bring. Her focus is on strategic positioning, visibility, and influence, helping professionals make their expertise count and increase their impact within their organizations.
