the audience, the audience, the audience. Discover how to organise your
thoughts and structure your message so that they will want to listen.
Prepare to be clear and persuasive. Prepare to connect, allowing for likely audience questions, concerns and objections. Prepare an introduction that builds immediate rapport, commanding respect from even the most difficult audience.
Prepare your audio-visual aids for impact, and for use in a revolutionary new delivery method that keeps audiences awake and focused.
Don’t prepare to deliver your content, prepare to engage your content.
About the author
Michael is a leading authority on training in presentation and media skills. His methods are universal – the result of intensive workshops with people from many cultures. He has special expertise in handling difficult issues and difficult audiences. Many describe his training as life-changing. He was a TV reporter, director and presenter of news and current affairs. He has published seven books.