The Creative Empathy Field Guide

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62 pages
Language:
 English
The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.
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About the author

Hey – Brian here. I'm a US expat and award-winning human experience designer, working 18 years on digital products in healthcare, blockchain, IoT, and fintech. I've teamed up with companies like Philips, ING, Land Life Company, and KLM. Other hats I wear include innovation coach, keynote speaker, an

Description
Content

The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.
Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide provides a simple toolkit for applying empathy to our creative process.
It examines core concepts and covers practical techniques to facilitate empathy in ourselves and teams. The guide features real-life examples and concludes with strategies to avoid common empathy pitfalls.

About the author

Hey – Brian here. I'm a US expat and award-winning human experience designer, working 18 years on digital products in healthcare, blockchain, IoT, and fintech. I've teamed up with companies like Philips, ING, Land Life Company, and KLM. Other hats I wear include innovation coach, keynote speaker, and actor. I teach creative empathy at conference workshops and in-company trainings.

  • About the Author
  • Part One: Creative Empathy and its Benefits
  1. Understanding Human Experience
  2. Product-Market Fit
  3. Sustainable Innovation
  • Part Two: How Creative Empathy Works
  1. The Empathic Design Process
  2. The Eindhoven Empathy Model
  • Part Three: Increasing Empathic Ability
  1. Develop Your Emotional Vocabulary
  2. Practice Mindfulness
  3. Train as An Actor
  4. Experience Life Fully
  • Part Four: Increasing Proximity
  1. Get Out of the Office
  2. Simulate People’s Context
  3. Eat Your Own Dogfood
  4. Play the Role
  5. Become Your Customer
  • Part Five: Creative Empathy for Teams
  1. Nurture Psychological Safety
  2. Create Relatable Characters
  3. Tell Compelling Stories
  4. Include Your Team
  5. Hire Your Customer
  • Part Six: Final Thoughts
  1. Empathy Pitfalls and How to Avoid Them
  2. Go Forth and Create
  • Works Cited