A strategic, creative and well crafted blog is a big and beautiful shop window for your business or organisation. It can draw attention to the great things you’re doing, generate trade, and establish you as a leader in your field, allowing you to charge premium prices. Even better, done smartly and strategically, writing blogs and online articles needn’t take up much of your precious time. The Business of Writing Blogs will guide you through everything you need to know to write an elegant, appealing and effective blog.
About the Author
Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.
He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.
Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.