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Professional eBook

Storytelling to Communicate

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Language :  English
Learn how to use storytelling to communicate ideas that inspire, persuade and stick. Discover the Hero‘s Journey and practical techniques to make your messages memorable.
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Description
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Great stories create attention, emotional connection and lasting impact. In this interactive Virtual Classroom, you’ll learn the fundamentals of storytelling, explore the Hero’s Journey as a proven framework and discover practical techniques to build tension, evoke emotion and engage any audience. You’ll apply the concepts directly in a hands-on exercise and receive practical tips for everyday business communication.

*About the Expert**

Jens Glende has been a business coach and management trainer for over 13 years. While studying business administration, the business graduate worked for the management consultancy OSCAR and, after graduating, spent 9 years as a manager in product management at Henkel. His clients include Detecon International, Deutsche Telekom, Ford Motor Company, Henkel, KPMG, L’ORÉAL ÖSTERREICH and the REWE Group.

Explain the fundamentals of effective storytelling and describe why stories are more memorable and persuasive than facts alone.

Apply the Hero’s Journey framework to structure business messages, presentations or change initiatives in a clear and engaging way.

Use key storytelling techniques (including tension, emotion, narrative perspective and authenticity) to create stronger audience engagement and communication impact.

About the Author
Jens

Jens Glende