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Social Impact Strategy

A Simple Guide

Language:  English
This business book will expose the readers to the concepts of Social Impact Strategy and how social organisations use different strategies to impact their beneficiaries.
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This is a simple guidebook, written in a straightforward way, with the objective to introduce the readers to the world of social organisations and the impact they create in the community and within society in general. Through concepts like the logic model, business model canvas, design thinking etc, readers will be exposed to fresh perspectives on social impact strategy. As strategy is a roadmap for the future, social organisations use various tools to create social impact.

About the Author

Ambika Kulshrestha is a business strategy consultant, a business coach, and a teacher in the area of Strategic Management and International Economics. She is the director of Strategy Practice at Rectangle Consulting, a boutique Business and Strategy consulting firm based out of Hyderabad, India. Ambika is a former banker with Citi and has studied Economics and Commerce at the master’s level at the University of Mumbai and Symbiosis International University, India. She has overall 26 years of experience as a Banker and Strategy consultant.

  • About the author
  • Preface
  1. Social Impact Strategy – An Introduction
    1. Conceptual Definitions and Differences
    2. Social Impact Strategy
  2. Design Thinking and Social Entrepreneurship
    1. Introducing Design Thinking
    2. What is Design Thinking?
    3. Stages in Design Thinking
  3. Articulating Your Roadmap – The Logic Model
    1. Critical elements
    2. How to Use the logic model
    3. Business Model Canvas
    4. Value Creation
    5. Social Value Creation
  4. Measuring Social Value
    1. Performance Measurement
    2. Scorecards or Dashboards
  5. Business Model
    1. Why is a Business Model Required?
    2. Business Model – Features
    3. Business Model Along the Business Model Spectrum
    4. Choosing a Model
  6. Competitive Positioning and Differentiation in The Social Sector
    1. Social Marketing
    2. Social Marketing Strategies
    3. Marketing Mix for Effective Competitive Positioning
    4. Defining and segmenting target population
About the Author

Ambika Kulshrestha