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Simplified Principles of Microeconomics

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(21 ratings)
1 Review
Language:  English
In this book the most important principles of microeconomics are presented. This book challenges the custom that economics cannot be written without complicated terms and categories.
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In this book I’ve applied my teaching philosophy proven to work all over the world when economics is presented with real life examples, and categories. In the book the core of the ‘hardest’ and the most important principles of microeconomics are presented in simple terms, including for example why we can not have everything we want, wants and availabilities, places of negotiations, measuring response and costs. This book challenges the custom that economics cannot be written without complicated terms and categories.

  1. The structure of this book
  2. How to read this book
  3. Those two lines
    1. Learning Objectives
  4. The First Principle: we can’t have everything we want
    1. Learning objectives
    2. Challenge
    3. Summary
  5. The Second Principle: desire versus availability
    1. Learning objectives
    2. The demand side of the market
    3. Conclusion
    4. Challenge
  6. The Third Principle: measuring responses
    1. Learning Objectives
    2. Example 1
    3. Example 2
    4. Example 1 again
    5. Example 2 again
    6. Example 3
    7. Revenue and elasticity
  7. The Fourth Principle: negotiations
    1. Learning objectives
    2. Competitive markets
    3. Example 1
    4. Example 2
    5. Summary
    6. Different market structures
    7. PC: Perfect Competition
    8. IC: imperfect competition
  8. The Fifth Principle: costs
    1. Learning objectives
    2. Production factors
    3. Total costs
    4. Average costs
    5. Marginal costs
    6. Example
    7. Marginal and average costs
  9. Instead of a conclusion
  10. About the author
  11. Bibliography
  12. Selected answers
    1. Those two lines
    2. The First Principle
    3. The Second Principle
    4. The Third Principle
    5. The Fourth Principle
    6. The Fifth Principle
  13. Glossary
  14. Endnotes
Good book: it helps to understand economic activities and how they affect our lives.
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About the Author

Hazbo Skoko

Hazbo holds a doctorate in IT and ICT management, a masters degree in information economics, and a masters degree in international business management. His professional, commercial, research and teaching experience includes work in many countries including Austria, Montenegro, Serbia, Croatia, Macedonia, Germany, Sweden, Canada, China, Malaysia, Hong Kong, Cambodia, Slovenia, France, the UK, New Zealand, the US, Saudi Arabia, Ethiopia, Ghana and Australia.

His research interests include IT and ICT management, international business, information economics, quantum physics, complex systems and systemic approach applications. He has written four (three single author and one co-author) books and a number of articles in international journals.

Besides working full-time at Charles Sturt University, he is a visiting professor or guest professor at several prime universities around the world. In 2011 the World Education Congress Asia Award awarded him the ‘Best Professor in Economics’ award for teaching, integrity and leadership.

In his spare time he paints, plays saxophone, and writes short stories and scripts. He is also a very keen jogger, having run half marathons or full marathons in New York, London, Berlin, Chicago, Sydney, Canberra and elsewhere.