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The Secret to successful Self-Branding

How to position Yourself confidently in your Organization

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Language:  English
Learn why your personal brand matters for professional success, what elements make up a powerful brand, and how to build a compelling image in your company.
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Description

Winning others over is not a question of talent or luck. Positioning yourself successfully can be learned. In the Virtual Classroom you will explore the 13 elements of the Self Branding Model®. You will learn what it takes to succeed at self-promotion, which contributions will make you noticeable, and how to present yourself and your contributions without appearing inauthentic or arrogant.

About the Expert

Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 18 years. She also teaches at the University of Basel and is the author of several renowned books. Her current project, the online course The Trusted Expert Program, supports experts in positioning themselves confidently and authentically as the go-to authority within their organizations. 

About the Author
Petra

Petra Wüst