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Essentials of Marketing Research: Part I
© 2010 Paurav Shukla & bookboon.comISBN 978-87-7681-572-1http://bookboon.comEssentials of Marketing Research: Part I4 ContentsContents Preface 61 Introduction to marketing research: Scientific
Essentials of Marketing Research: Part II
2 Paurav ShuklaEssentials of Marketing Research: Part II Measurement, Questionnaires, Analysis & Reporting3 Essentials of Marketing Research: Part II – Measurement, Questionnaires, Analysis
Essentials of Marketing Research: Exercises
2 Paurav ShuklaMarketing Research Exercises3 Marketing Research: Exercises1st edition© 2014 Paurav Shukla & bookboon.comISBN 978-87-7681-439-7http://bookboon.comMarketing Research
Essentials of Marketing Research
2 Paurav ShuklaEssentials of Marketing Research3 Essentials of Marketing Research1st edition© 2014 Paurav Shukla & bookboon.comISBN 978-87-7681-411-3http://bookboon.comEssentials
The Bullwhip Effect in Supply Chain Management
Shukla, M. (2014). Bullwhip effect & Reverse Bullwhip effect in after sales service supply chains. Proceedings of 2014 International Conference.Shukla, V., Naim, M. &Ehab, A, Y. (2009).
Introduction to Green Supply Chain Management
., & Shukla, V. (2017). Green supply chain management: an empirical investigation on the construction sector. Supply Chain Management: an International Journal.