Search results for "Paurav Shukla"

Number of Titles: 2

Paurav Shukla is the Professor of Marketing at Essex Business School, University of Essex, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners. 

Paurav’s career began in industry, and he continu...

© 2010 Paurav Shukla & bookboon.comISBN 978-87-7681-572-1http://bookboon.comEssentials of Marketing Research: Part I4 ContentsContents Preface 61 Introduction to marketing research: Scientific

2 Paurav ShuklaEssentials of Marketing Research: Part II Measurement, Questionnaires, Analysis & Reporting3 Essentials of Marketing Research: Part II – Measurement, Questionnaires, Analysis

Shukla, M. (2014). Bullwhip effect & Reverse Bullwhip effect in after sales service supply chains. Proceedings of 2014 International Conference.Shukla, V., Naim, M. &Ehab, A, Y. (2009).

Rather than felling trees, construction industry must look at ways of enhancing the green quotient in their properties.10.12 REFERENCESBalasubramanian, S., & Shukla, V. (2017).