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Paurav Shukla

Number of Titles: 4

Paurav Shukla is the Professor of Marketing at Essex Business School, University of Essex, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners. 

Paurav’s career began in industry, and he continu...

Essentials of Marketing Research: Part I

© 2010 Paurav Shukla & bookboon.comISBN 978-87-7681-572-1http://bookboon.comEssentials of Marketing Research: Part I4 ContentsContents Preface 61 Introduction to marketing research: Scientific

Essentials of Marketing Research: Part II

2 Paurav ShuklaEssentials of Marketing Research: Part II Measurement, Questionnaires, Analysis & Reporting3 Essentials of Marketing Research: Part II – Measurement, Questionnaires, Analysis

Essentials of Marketing Research: Exercises

2 Paurav ShuklaMarketing Research Exercises3 Marketing Research: Exercises1st edition© 2014 Paurav Shukla & bookboon.comISBN 978-87-7681-439-7http://bookboon.comMarketing Research

Essentials of Marketing Research

2 Paurav ShuklaEssentials of Marketing Research3 Essentials of Marketing Research1st edition© 2014 Paurav Shukla & bookboon.comISBN 978-87-7681-411-3http://bookboon.comEssentials

Empathy – The Indispensable Social Glue

Divergences Between Empathizing and Mentalizing: Devel-opment, Recent Advancements by Neuroimaging and the Future of Animal Modeling. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6754072/9 Acharya S; Shukla

The Bullwhip Effect in Supply Chain Management

Shukla, M. (2014). Bullwhip effect & Reverse Bullwhip effect in after sales service supply chains. Proceedings of 2014 International Conference.Shukla, V., Naim, M. &Ehab, A, Y. (2009).

The Best Models for Managers (T to Y)

Shukla, TrilokNath, Prof; Deeksha, Pattanaick; Rishabh, Maity. (2015). Role of Talent Managers in a VUCA Environment. Journal of Exclusive Management Science. Aug 2015. Vol.4. Issue 8.

Introduction to Green Supply Chain Management

Rather than felling trees, construction industry must look at ways of enhancing the green quotient in their properties.10.12 REFERENCESBalasubramanian, S., & Shukla, V. (2017).