Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy, takes you through the key planning principles. Planning to hit target, producing your personal sales plan, planning for meetings with customers, managing your time, planning to negotiate and planning your cold calling time and activities. This book is a must for all salespeople. By mastering the art of planning you will be able to break down your sales target and be a more successful salesperson.