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Running a Successful Executive Coaching Business

(12 ratings)
3 reviews
59
Language:  English
This is the second edition of Running a Successful Executive Coaching Business and is written for newly independent coaches or mentors supporting beginner coaches setting up their own business.
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This is the second edition of Running a Successful Executive Coaching Business and is written for newly independent coaches or mentors supporting beginner coaches setting up their own business. It is also aimed at therapists and life coaches who wish to move into corporate coaching.It is an ideal starter for coaches who are new to the world of self-employment and will suit internal corporate coaches who wish to become freelance.This updated edition has extra sections on social media, record/note keeping and an insider’s view on the evolution of the coaching market into the 2020’s. It includes tried and trusted tips on all aspects of setting up a coaching business and mistakes to avoid.

About the Author

This book is written by Julia Menaul, who has been running her own successful practice, Spark Coaching and Training since 2001. She has nearly thirty years’ experience in the field of people development, working inside and outside organisations in the public, private and third sectors. Julia is an Accredited Master Executive Coach with the Association for Coaching (AC) and is also a qualified supervisor of other coaches and supervisors.

  • About the Author
  • Preface
  • Introduction
  1. What is Executive Coaching?
    1. Could you be an executive coach? – a checklist
    2. Could you run an executive coaching business – are you really ready to be your own boss?
    3. What about qualifications to be an executive coach?
    4. Which qualification to choose and does it matter?
    5. What coaching schools don’t tell you about running an executive coaching business
    6. Moving from life coaching to executive coaching
    7. Moving from the corporate world into executive coaching
  2. Being a good coach
    1. Continuing Professional Development (CPD)
    2. Find a Coach Mentor/Supervisor
    3. So, what exactly is supervision?
    4. Taking care of yourself
    5. Reflecting on your practice and improving
    6. Doing your clients no harm
    7. Subscribing to an ethical code
  3. Basics of setting up your coaching business
    1. What is your coaching offer?
    2. Setting goals for your business
    3. What do you need to earn from your business?
    4. Setting fees
    5. Creating a budget and setting a fee
    6. The boring but necessary stuff – accounting, bookkeeping, VAT
    7. Marketing: avoiding the rollercoaster
    8. Do you need a website?
    9. Social Media: no longer the new kid on the block
    10. Networking: online and face to face
    11. Referrals
    12. Pro bono work and the traps
  4. Managing yourself
    1. Setting up your home office systems
    2. Coaching in the Virtual World
    3. Working alone at home
    4. Notes and record keeping in a post-GDPR world
  5. Handling the Corporate World
    1. Getting noticed in a crowded market
    2. Proposals/consultancy agreements
    3. Contracting – 1, 2, 3 or even 4 ways!
    4. Influencing and communicating with budget holders
  • Summary
  • Resources
I highly recommend coaches to read this before you quit your 'day' job - it has valuable information to help you decide if running a business is for you. The short book (about 30 pages) is a quick, easy read and covers lots of details to do with running a business that you'll need to know when setting up as a coach. I like that the author shares some things she wishes she'd done differently or had learned earlier - feels personal and like you're getting an advantage!
Very good book for coaching and academic work.
The book looks short and simple but of sufficient knowledge on the topic.
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About the Author
Julia

Julia Menaul