Chris Clegg studied accountancy and taxation after gaining MAs at Cambridge (in Natural Science) and Brunel (in Social Science). From 1978 to 1982 he was Finance Director of a rapidly growing import company, eventually successfully sold, and then founded a series of very successful Financial Services...
Raising Business Finance for Entrepreneurs is a two part simple, practical, no-nonsense guide that does exactly what it says.
In the UK, the majority of ‘experts’ in the Business Finance sector are intermediaries whose livelihood depends on finding funding for entrepreneurs. Paradoxically, focusing on deals and successes not only has the inevitable consequence that they act against the real interests of Business Angels, but they also don't really understand them.
There are other books on the market about Business Angel investing, but oddly none specifically address the practical issues of being successful with Business Angels. Some are aimed at entrepreneurs seeking finance, but without the insights necessary to attract a Business Angel; some are anecdotal and autobiographical; a few are academic studies.
Taking you step by step through every stage of the process, full of practical tips and 'do's and dont's' this really is a practical ‘How To’ guide to both make and attract money, and are companion volumes to 'How to write a Business Plan that Really Works'.