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Public Relations im Kontext von Social Media

Public Relations im Kontext von Social Media
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ISBN: 978-87-7681-809-8
1 edition
Pages : 111
  • Price: 129.00 kr
  • Price: €13.99
  • Price: £13.99
  • Price: ₹250
  • Price: $13.99
  • Price: 129.00 kr
  • Price: 129.00 kr

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About the book

  1. Reviews
  2. Description
  3. Content

Reviews

H. Mertens ★★★★★

Absolut identische Qualität von Kaufbüchern. Sehr gut geschrieben.

H. Eisenmann ★★★★★

Prima Buch, sehr ausführlich

Description

Public Relations sind in der modernen Mediengesellschaft wichtiger denn je. Doch in Zeiten des Web 2.0 wandelt sich die Medienlandschaft und mit ihr die Techniken der PR. Dieses Buch zeigt, wie klassische PR und Soziale Medien sinnvoll vernetzt werden.

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Content

  1. Der Paradigmenwechsel
    1. Kommunikation auf der Datenautobahn
    2. Das metakommunikative Axiom
    3. Integrierte Unternehmenskommunikation
  2. K1assische Public Relations
    1. Die Macht der Medien
    2. Nachrichtenauswahl
    3. Medienarbeit
    4. Lobbyarbeit
    5. PR in Krisensituationen
  3. Das neue PR-Zeitalter
    1. Web 2.0: One-to-One kommunizieren
    2. Social Media gestalten Zukunft - Beispiel Obama
    3. Die Masse als QueUe: User generated content
    4. Der Schwarm schafft Tatsachen - Beispiel zu Guttenberg
  4. PR 2.0
    1. Consumer Empowerment
    2. PR-Strategie fur Social Media
    3. Kommunikation tiber Social Media
  5. Literatur
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