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Professional eBook

Product Launch Readiness and GTM Strategy

by Himankini Shah
48
Language :  English
This book provides a structured framework, checklists, and marketing tactics to ensure seamless product launches and successful go-to-market strategies, driving business growth.
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Description
Content

This book offers a comprehensive guide to executing successful product launches and crafting effective go-to-market strategies. It covers essential topics like launch readiness, team alignment, and collaboration methods, providing practical tools like checklists and templates. The book also dives into GTM strategy, focusing on understanding customer needs, setting KPIs, and implementing marketing tactics such as influencer marketing and promotions. A must-read for product managers and marketers aiming to optimize their product’s market impact.

  1. Introduction
    1. What is Launch Readiness?
    2. Why use a launch framework?
    3. How was the checklist built?
    4. What is it not?
    5. How can my team use the launch checklist?
    6. How will my team benefit from using the launch checklist?
  2. Key Principles for a Successful Product Launch
  3. Launch Planning and Execution
    1. Setting Up the Launch Process
    2. Alignment and Checklist Setup
    3. Collaboration Methods
    4. Dogfooding Process
    5. Tracking Progress with Dashboards
    6. Launch Day Preparation
    7. Communication Channels
    8. Conclusion
  4. Project Execution Phases and Activities
    1. Scoping
    2. Build & Test
    3. Communications & Launch
    4. Launch Day
  5. Optimizing Product Development Processes: A Comprehensive Exploration of Readiness Processes
    1. Introduction
    2. Product Readiness
    3. Launch Readiness
    4. Ops Readiness
    5. Conclusion
  6. Go-To-Market Strategy: An In-Depth Exploration
    1. Introduction to Go-To-Market (GTM)
    2. GTM Tier Prioritization
    3. Key Questions Before Developing a GTM Plan
    4. Decisions Made by Product Marketing Managers (PMM)
    5. Timing Considerations
    6. Conclusion
  7. Plan your go-to-market strategy
    1. Understanding Your Customers
    2. Setting Clear Goals and KPIs
    3. Starting Conversations with Customers
    4. Acquiring New Customers
    5. Re-engaging Existing Customers
    6. Delighting Customers with Seamless Experiences
    7. Expanding and Scaling Your Business
    8. Driving Effective Communication Tactics Across the Customer Journey
  8. Comprehensive Guide to Implementing Marketing Tactics for Your Go-to-Market Strategy
    1. Ads that Drive Engagement
    2. In-store Activation
    3. Print Marketing and QR Codes
    4. Public Relations
    5. Influencer Marketing
    6. Educational Content
    7. Promotions and Deals
    8. Enhanced Checkout Experience
    9. Post-Purchase Engagement
    10. Conclusion
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About the Author

Himankini Shah