We have all hear of PR but how many of us know what it involves?
Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
How does it relate to marketing?
Do we know how the press and media work?
Can we write in a way which will whet the appetite of a professional journalist?
How can we sell the idea of a PR function to our boss – or even our Financial Director?
This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way.