Categories Pricing Corporate
Audio Learning

Micro Talk: Entrepreneurship in Business

10m 52s
Language:  English
This Micro Talk looks at the increased need for entrepreneurship in today’s large companies. It then examines ways in which businesses can integrate entrepreneurship into their companies.
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In a world where change is happening at an ever-faster rate, successful large companies need to be able to adapt to that change in a more entrepreneurial way. However, most large companies have built their success on steady incremental growth rather than from disruptive change.

This Micro Talk examines the increased sped of change and makes the case for a more entrepreneurial approach to business development. It then goes on to suggest ways in which this entrepreneurial approach can be achieved.

About the Author

Roger Cowdrey MIC