If you can’t quite but your finger on what’s not working within your business, for example getting more sales, ensure you’re constantly researching about your market.
Alternatively, you can write down all of your skills that you’re good at and package them up to sell. You can use past examples of how you’ve used them (Testimonials) and you’ll find it’s a lot easier to sell your services.
If you want to get into a different field of business, then make sure you do the research. One of the best ways to research is to experience being in that field and gaining skills required to be successful there.
You can then repurpose the skills you’ve learnt from all of your experiences to create a product. It’s so much easier to sell a product that you know all about.
A client can sense when you don’t know what you’re talking about so ensure you know what you’re doing.