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Making a Mark in the Media

Simon Hall
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Language:  English
Media coverage is the finest form of publicity you, your company, or your idea can get. This book is a practical guide to attracting the attention of journalists, and how to get into the news.
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Description
Content

Media coverage can bring you, your company, or your idea to the attention of millions around the world, and all without requiring a great deal of work.
Making A Mark in the Media guides you through how to attract the attention of a journalist, the secrets of writing a killer news release, how to be interviewed, whether on the radio, television, or for the press, and how to get your message across to the masses courtesy of the media.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.



  • Introduction
  1. The All Important Angle
  2. Headlines and Titles
  3. The Opening Line
  4. How to Present a Press Release
  5. Quotes and Comments
  6. Photos
  7. Tactics, Timing and Other Tricks
  8. How to be Interviewed
  • Conclusion